Tuesday, September 05, 2006

One Of A Kind? Of Course!

This is a custom-designed and produced Lady's Cameo Bracelet accentuated with genuine round rubies cast in 14kt yellow gold. People sometimes ask, why does jewelry cost so much? Well, this isn't an ordinary piece of jewelry. It was custom-designed and is NOT an "ordinary" production item. Even though the elements of the bracelet were cast by the "Lost Wax" method, the final assembly is painstakingly done by the hands of a master bench jeweler. So, aside from the cost of the gold and rubies, we also consider the cost of the design and execution, and all of the LABOR involved. Sorry, the "fast-food" mentality mindset doesn't work here. Good craftmanship leads to durability, not just beauty to the eye. I fully expect this piece to become an heirloom to someone not yet born.

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